We are thrilled to announce a milestone retail partnership with Thalia, widely recognized as the most influential omnichannel retail bookstore chain in the DACH region. Per its publicly released official metrics, Thalia operates over 570+ physical locations across Germany, Austria and Switzerland, serving 20 million+ annual customers with a curated range of books, cultural and creative products, and premium lifestyle goods. Its notoriously rigorous supplier vetting system rejects over 90% of international brand applications each year to maintain its market-leading reputation for high-quality offerings, making shelf access across the entire Thalia network a rare and highly sought-after achievement for overseas brands. This successful simultaneous rollout of our products across all of Thalia’s German outlets is also a direct testament to our highly robust, scalable global supply chain, which guarantees a 99.8% on-time bulk delivery rate even for large cross-regional orders during peak retail seasons. Thanks to the strong local resources and industry connections of our official authorized EU distributor based in Germany.

This collaboration is a proven testament to the viability of our distributor-first cooperation framework, designed to lower market entry barriers for our regional partners and maximize shared revenue. For global B2B partners exploring regional distribution or bulk purchasing opportunities, we have outlined the core support we offer all authorized partners below:

1. Exclusive Regional Channel Protection

To guarantee uncompromised business interests for our regional partners, we operate a strict channel protection rule: all retail and wholesale purchase inquiries from Germany and surrounding EU markets are directly forwarded to our EU distributor headquartered in Germany, with no internal cross-region competition. If you are interested in securing exclusive distribution rights for your region, learn more about our wholesale partner program.

2. Stable Unified Pricing System

We prioritize the long-term healthy development of offline retail channels, which is why we enforce a unified cross-channel pricing policy for all partners. All official online store listings, third-party e-commerce platform prices, and offline terminal retail prices are aligned to eliminate price wars and protect offline partners’ profit margins. 

3. Sample & Display Rack Support

Large chain partners such as Thalia require a high volume of samples and display fixtures to cover their full network of physical stores. To cut down on our distributors’ operational costs, we provide samples as a bonus with qualifying wholesale orders, along with custom acrylic display racks for our wood 3D puzzle product. Our products come in two states: unassembled kits and fully assembled finished pieces. Due to the high labor costs associated with pre-assembling finished samples, we are unable to provide extremely large batches of free samples. That said, we are fully aware of how critical in-store samples are to driving offline retail performance, so we have always prioritized and extended robust support for reasonable sample requests from all our distribution partners.

4. Joint Marketing & Traffic Diversion

We view our distributors as core strategic partners, rather than independent third-party vendors. All authorized regional partners are featured on our official wholesale website with complete contact information, and we directly forward all region-specific B2B inquiries to the corresponding distributor. We also provide full support for distributors to participate in local industry exhibitions. For our EU distributor based in Germany in particular, we offer extensive backing for their participation in Spielwarenmesse Nuremberg – the world’s largest professional trade fair for toys and consumer goods – including high-definition product promotional materials, free exhibition samples and display racks, to help them maximize lead conversion at high-traffic industry events. We also co-launch local media promotions, participation in other industry exhibitions, and targeted marketing campaigns with all our partners to jointly boost local brand awareness.

The successful launch of our products in Thalia stores is a win for both our EU distributor and our global partner ecosystem. We are actively expanding our partner network across APAC, and MENA regions for 2026, and welcome inquiries from qualified regional distributors, large chain retailers, and bulk procurement partners. For all wholesale collaboration requests, please submit your application via our official wholesale portal, and our team will reach out to you within 3 working days.